Paw Ready/Keen Products Inc. Announces Distribution Partnership with Independent Pet Supply (IPS)

Keen Products Inc. Announces Distribution Partnership with Independent Pet Supply (IPS)

Paw Ready® Oral Care Expands into Independent Pet Retail Channel

Toronto, ON — January 8, 2026 — Keen Products Inc., an innovative developer of pet oral care solutions, has announced a new distribution partnership with Independent Pet Supply (IPS), a leading distributor serving the independent pet specialty channel. The partnership will expand availability of Keen’s Paw Ready® pet oral care line to independent retailers across Washington, Oregon, Idaho, Montana, Alaska, and Hawaii.

Through IPS’s established regional distribution network and retailer-focused support model, independent pet stores will gain streamlined access to Paw Ready’s portfolio of at-home oral care products, including the award-winning BiteBlock® Dental Brushing Aid, BrushMate® Toothbrush, and BrushMate® Toothpaste.

“Independent retailers play a critical role in educating pet parents, especially when it comes to oral health,” said Chris Pearen, Co-Founder of Keen Products Inc. “Partnering with IPS allows us to better support those retailers with innovative products, and training tools that help drive category growth.”

Paw Ready products are designed to make pet oral care more approachable, featuring ergonomically designed tools such as the BiteBlock® and BrushMate® Toothbrush, which simplify brushing for pets of all sizes, along with enzymatic BrushMate® Toothpaste in pet-friendly flavors.