Keen Products Inc. Announces Distribution Partnership with Independent Pet Supply (IPS)

Paw Ready® Oral Care Expands into Independent Pet Retail Channel

Toronto, ON — January 8, 2026 — Keen Products Inc., an innovative developer of pet oral care solutions, has announced a new distribution partnership with Independent Pet Supply (IPS), a leading distributor serving the independent pet specialty channel. The partnership will expand availability of Keen’s Paw Ready® pet oral care line to independent retailers across Washington, Oregon, Idaho, Montana, Alaska, and Hawaii.

Through IPS’s established regional distribution network and retailer-focused support model, independent pet stores will gain streamlined access to Paw Ready’s portfolio of at-home oral care products, including the award-winning BiteBlock® Dental Brushing Aid, BrushMate® Toothbrush, and BrushMate® Toothpaste.

“Independent retailers play a critical role in educating pet parents, especially when it comes to oral health,” said Chris Pearen, Co-Founder of Keen Products Inc. “Partnering with IPS allows us to better support those retailers with innovative products, and training tools that help drive category growth.”

Paw Ready products are designed to make pet oral care more approachable, featuring ergonomically designed tools such as the BiteBlock® and BrushMate® Toothbrush, which simplify brushing for pets of all sizes, along with enzymatic BrushMate® Toothpaste in pet-friendly flavors.

As part of the partnership, IPS will provide sales support and educational resources to help retailers effectively merchandise and communicate the importance of pet oral health.

"At Independent Pet Supply, our focus has always been on being a trusted partner to our retailers. Delivering dependable service, meaningful value, and carefully selected products," said Neda Khorami, owner of Independent Pet Supply. "Partnering with PAW Ready allows us to continue raising the bar and gives our customers another great brand they can feel confident offering to pet parents."

About Independent Pet Supply

Founded in 1995 by Keya and Neda Khorami, Independent Pet Supply (IPS) was established to support independent pet retailers with integrity, consistency, and long-term partnership. Celebrating 31 years of independent ownership, IPS operates as a trusted regional distributor serving Washington, Oregon, California, Montana, Idaho, Alaska, and Hawaii. Its curated portfolio of premium pet products is designed to help retailers thrive while advancing lifelong pet wellness.